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Tom Hewson's avatar

I'd never really thought of natural wine as a way of 'remystifying', but you've hit a nail there....

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Tim Almond's avatar

Beyond gatekeepers, it also allows for status-chasing consumers to have something that clearly defines them as Eloi rather than the Morlocks who are drinking Pierre Jaurant Bordeaux from Aldi. It doesn't just signify wealth, like buying Barolo, but that you have an extra level of knowledge, by being able to talk about additives and sulphur. And the difference in colour immediately tells people which group you are.

By the way, the only wine bar I know, but I like is the Oxford Wine Cafe, in Jericho in Oxford. Apart from a nice list of wines, they're wines sold by the Oxford Wine Company. So, I can have a glass and a bite to eat, and then I can order the wines by the bottle later.

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