A very studied piece and almost certainly on the money , the rise in production to meet current demand just fuels the boom/bust cycle . The gin industry is experiencing it now (early stages) . There is no such thing as an infinite market ! The loss of market to non-alcoholic and lo-alcohol beverages must also be a huge cause for concern as well as the fact that the investment market in spirits is not as robust as it once was
A very studied piece and almost certainly on the money , the rise in production to meet current demand just fuels the boom/bust cycle . The gin industry is experiencing it now (early stages) . There is no such thing as an infinite market ! The loss of market to non-alcoholic and lo-alcohol beverages must also be a huge cause for concern as well as the fact that the investment market in spirits is not as robust as it once was
An end to boom and bust as Gordon Brown put it just before the financial crash.
Sobering stuff Henry! Nick Morgan wrote an even more pessimistic piece for Barley a few month ago
https://www.barleymagazine.com/blog/whisky-on-the-rocks
Yes I did see that. Morgan on vintage form.
Happy Friday to you too x
But at least there will be cheap whisky!