Drinking Culture

Drinking Culture

This time it's different

Is the Scotch whisky industry heading for disaster?

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Henry Jeffreys
Sep 27, 2024
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Possibly the four scariest words in the English language are “this time it's different”. There's even a book about financial disasters called: This Time Is Different: Eight Centuries of Financial Folly. You always know that something is about to go tits up1 when someone reassures you that this time it really is different. We know what we’re doing. We are…

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