Keep claret British!

An attempt by the French to get down with the kids will see the end of centuries of tradition.

While the French have long been good at making wine, they haven’t always been so good at selling it. This is why champagne is dominated by German names like Heidsieck, Mumm, Krug etc. and the Bordeaux trade was the preserve of the English, Irish and Danes. Think of names like Barton, Cruse and Johnstone.

Andrew Jefford notes just this in New France (2002…